Four generations of craft, translated for the shelf.
JDOUDNA is a family-run olive oil brand carrying four generations of growing and pressing tradition. The challenge was translating that history into a visual identity confident enough for retail shelves and international buyers, without losing the intimacy of a product still made by hand.
Positioning the brand before designing it.
You already check where your salt or vinegar comes from. Most olive oil doesn't give you that — "Mediterranean" on a label doesn't tell you much: no farm, no family, no year. JDOUDNA does. This grove, this family, this year, named, so you can trust what's in the bottle instead of taking a label's word for it.
People already particular about their kitchen.
You don't need convincing that sourcing matters — you just want a bottle that actually holds up when you look closer.
The grove, the family, the harvest — all named, all real, nothing left vague.
Arabic isn't a footnote translation here — it's written with the same care as the English.
Cold-pressed in October, from a grove one family has kept for four generations. That's why it tastes the way it does.
Warm, unhurried, plainspoken. JDOUDNA sounds like a family member explaining where the oil comes from — never like a copywriter selling it.
Where strategy becomes something you can see.
The olive branch illustration and bilingual wordmark carry equal weight in both languages — no language reads as the translation of the other.
Read the label the way you'd read the bottle.
36°42′22″N, 9°30′38″E pins the actual grove — provenance you can verify, not just claim.
No language is the translation of the other.
Producer, region, importer, and nutritional facts all appear. Nothing about the sourcing is vague.
